Content Distribution

Whether you’re looking to drive sales or attract new customers and clients, it’s not just about the right message.

It’s really about getting eyeballs on your message.

Research has told us the most effective ways to reach and engage the right audience.

Social media platforms

With 3.8 billion users, social media isn’t going away anytime soon. On platforms such as Facebook, Twitter, LinkedIn, and Instagram, there is a massive opportunity for our clients’ messages to reach potential consumers, leading to new sales and repeated customers and clients. At Next Frame Media, as we begin to distribute our clients’ message, our clients return on investment is at the forefront of our mind, so we consult research we conduct for each client. This research informs our decisions on the best platforms to focus on, as well as how we can use the platform’s audience segmentation to target exactly who needs to see your message, making it easier to reach the right people with the right content.

Email marketing

E-newsletters and updates (when they’re interesting) can foster customer loyalty in a direct and friendly way that is relatively unique in the digital, modern world. With personalized messaging, and as part of a broader campaign strategy and schedule, email marketing is an effective and important means to retain customers and clients.

Search engine optimization (SEO)

Although it’s a gradual process (and at times, unpredictable), SEO stands as one of the best ways businesses can organically drive traffic to their content, increasing their visibility in a target audience. We base our initial optimization on our research and marketing plan for each client, but continual optimization is necessary as new content is created and new opportunities (and often, competitive setbacks) emerge.

Partnerships and collaborations

Depending on your business and its goals, partnerships with industry experts, influencers, and other businesses can attract new audiences and visibility to your online presence. Examples could include co-hosting webinars or co-producing informational videos with local content creators. Similarly, by writing guest blog posts, a business can both expand its visibility within target audiences, as well as improve its search engine optimization from a technical point-of-view.

Paid advertising

Though it’s an additional investment, paid advertising (such as ads on Google, Facebook, and streaming services) are an opportunity to speed up the process of attracting customers and clients, often exponentially. These tools are also some of the best ways to target a specific audience, based on our case-by-case research, and convert those consumers to customers. Paid ads are also a great sources of insights and measurement, providing important data for conduction future effective campaigns.