Marketing & Strategic Communications
Frames that don't fade.
I plan, shoot, write and run the marketing for businesses that care how they're represented: video, photos, pages, email and posts that work together and hold up long after they launch.
The approach
First things first. Next things next.
Ideas usually aren't the problem. Execution is. Marketing is the first thing to stall when business picks up, and a revolving door of freelancers or a large agency only adds to the noise.
Next Frame Media is a one-person marketing practice: strategy, video, photos, pages, email and social, from the first conversation to the last post. I work out what matters first, then do the work and keep it moving.
In practice
One project, many uses.
It starts with one good conversation about what matters most right now, at the outset or once a quarter. From there I plan it, capture it, write it and send it, and each piece feeds the next. You don't have to manage it, or re-explain it to a new vendor.
All in one go.
- Videofor the site, social and presentations
- Photosstills and aerials from the same work
- A pagewritten and built to explain it
- An emailto the people who already know you
- Postscut for each channel, scheduled and sent
See what I do →Most work starts with a short audit.
Who you'd work with
I'm Evan G. Schmidt. Strategy and craft, in the same hands.
Built on detail
I built my career in luxury and resort markets, where production standards are high and details get noticed. That shaped how I shoot and what I think makes work last.
Trained to communicate
Journalism school at UNC Chapel Hill, with a public relations concentration, and years in-house alongside marketing and communications staff. I think about what the work has to do for the business, not only how it looks.
Directly accountable
No account managers and no handoffs. You work with the person doing the work, so nothing gets lost and nothing has to be explained twice.
Selected work
Places and properties, shot to last.
What lasts
Built to outlast the trend.
Architects have held buildings to the same three tests since Vitruvius, and good marketing should meet them too: it does its job, it holds up under scrutiny, and people actually want to look at it.
A good fit
When this works best.
I'm not the right choice for everyone, and I'd rather say so up front.
- You care about craft, not just coverage
- You want a steady presence, not sporadic bursts
- How your business is represented matters to you
- You want someone who learns your market and your voice
- You'd rather work directly with the person doing the work
Let's build something that lasts.
Tell me what you're working on.
A few lines is plenty. I'll read it myself and tell you honestly whether I can help, and where we'd start.